Technology That Keeps You Ahead

GREEN'S THE WORD . Ask the average consumer about their idea of eco-friendly packaging and what answers do you expect? Glass jars? PET bottles? Tetra Pak containers? One thing's for sure: most won't think of steel cans. At Soudronic, we think the time has come for manufacturers in the canmaking industry to put the record straight.

Consider the facts. Apart from the obvious convenience reasons for using cans, metal is a reusable material that can be recycled infinitely without losing any of its essential properties. In 2007, the EU recycled 59% of its steel cans and 58% of its aluminium drinks cans, putting it way ahead in the recycling stakes. The only metal lost is the metal consumers don't recycle. What's more, cans made from recycled material save a full 75% of the energy used to make new ones. Cans are now lighter than ever before, which means we use fewer natural resources. In short, metal packaging offers advantages that make it attractive both short- and long-term.

And these are the points taken up by the new Soudronic advertising campaign. Initially consisting of four subjects, the campaign highlights the ecological benefits of metal packaging in general. But it also shows how Soudronic's push towards downgauging and even lighter cans will further cut the industry's use of raw materials, save natural resources and help reduce the world's carbon emissions footprint. All of which is good news for responsible customers looking to make the right environmental choices.

A business-to-business offensive, the new Soudronic campaign was designed to make canmakers aware of the largely unspoken – or unperceived – ecological benefits of their product. If this ultimately helps to change consumer perceptions about metal packaging – and push up recycling rates still further – Soudronic will have more than achieved its objective.
See the first step of the campaign

GERMAN PACKAGING AWARD 2008 . We are proud to advise that Soudronic together with Rasselstein could take over the German Packaging Award 2008 in Nürnberg on November 12, 2008.

This Award was granted for the co-operation between Rasselstein and Soudronic, in other words Rasselstein's manufacturing of metal sheets with a thickness of 0.10 mm and the Soudronic's high-speed welding line processing these sheets into 3-piece cans with a cycle time of 1000 cpm. This is again a «Technology that keeps you ahead» and represents an additional milestone in the history of our technology-minded company. We are very pleased that experts in the packaging industry honour innovations with such awards similar to the one obtained at Metpack 2008 for ARS Adaptive Rounding System.
German Packaging Award Certificate

Metpack Innovation Award 2008 . Soudronic won this year’s innovation award for the ARS adaptive rounding system.

The jury explained their decision with the outstanding customer benefit due to a new inline measuring device in the rounding station. The ARS is analysing the body blank material characteristics and is setting the roll form geometry automatically to give the cylinder a constant geometry independent of material characteristics.