Technology That Keeps You Ahead

La Doria Goes with soucan . La Doria S.p.A. is one of Italy’s leading producers of tomato-based products, fruit juices and canned vegetables. Despite last year’s tough economic climate, the company decided to trade in its 24-year-old FBB-series machine togeter with a 9-year-old Cevolani welder and replace them with two new Soudronic SOUCAN 1080 FB welding machines that produce 800 ½-kilogram, 73x113-mm cans per minute.

This means that La Doria now has a total of three Soudronic high-speed machines, one in the Sarno facility (purchased seven years ago) and two at the plant in Angri. The two new machines will boost production by at least 20%. As one of the market’s major opinion leaders, La Doria has shown that metal packaging is still alive and kicking and looks to the future with confidence.

Pictured: Sabatino Izzo, Technical Manager of La Doria S.p.A (right) and Soudronic representative Pasquale Napolitano.

GREEN'S THE WORD . Ask the average consumer about their idea of eco-friendly packaging and what answers do you expect? Glass jars? PET bottles? Tetra Pak containers? One thing's for sure: most won't think of steel cans. At Soudronic, we think the time has come for manufacturers in the canmaking industry to put the record straight.

Consider the facts. Apart from the obvious convenience reasons for using cans, metal is a reusable material that can be recycled infinitely without losing any of its essential properties. In 2007, the EU recycled 59% of its steel cans and 58% of its aluminium drinks cans, putting it way ahead in the recycling stakes. The only metal lost is the metal consumers don't recycle. What's more, cans made from recycled material save a full 75% of the energy used to make new ones. Cans are now lighter than ever before, which means we use fewer natural resources. In short, metal packaging offers advantages that make it attractive both short- and long-term.

And these are the points taken up by the new Soudronic advertising campaign. Initially consisting of four subjects, the campaign highlights the ecological benefits of metal packaging in general. But it also shows how Soudronic's push towards downgauging and even lighter cans will further cut the industry's use of raw materials, save natural resources and help reduce the world's carbon emissions footprint. All of which is good news for responsible customers looking to make the right environmental choices.

A business-to-business offensive, the new Soudronic campaign was designed to make canmakers aware of the largely unspoken – or unperceived – ecological benefits of their product. If this ultimately helps to change consumer perceptions about metal packaging – and push up recycling rates still further – Soudronic will have more than achieved its objective.
See the first ad of the campaign
See the second ad of the campaign
See the third ad of the campaign
See the fourth ad of the campaign
See the fifth ad of the campaign
Flyer 'Green's the Word'